What you see here are just a few key signals - but they still conjure up a whole story: „Gold Rush“, „Limelight“, „Modern Times“. Charlie Chaplin at his best!
    The task advertising has to perform is very similar. Good advertising uses a few key signals to conjure up the core proposition of a brand. External elements reflect inner values - so that pictures, feelings and usage expectations form in the heart and mind of the user..
    The creative working procedure behind this sort of advertising is called Brand Character . It’s aim is to provide a brand or a company with a unique character, a personality - in the same way as one thinks of a good friend. Creativity at its best..